10 things to remember for your next exhibition stand

Fairs, events and exhibitions – you may go regularly, you may have been invited to attend one or you’re still thinking about attending one. You might even have a small stand at a networking event.

You’ve invited all your contacts to your stand, sent them an email, directed them to your website and reminded them on social media. What next?

I’ve created a list with some essentials to help make your stand look cohesive and branded, and ensure that you’re giving your visitors a good experience of your small business so they hopefully remember you when they’re back home.

And you can concentrate on the important part, meeting people and selling your products or services.

Continue reading “10 things to remember for your next exhibition stand”

I’m a real sucker for a beautiful, well thought out parcel. I’ve reordered from places simply because I’ve loved the parcel they sent me. Obviously, I’ve loved the products too but I could have got them from some where else. But I didn’t.

The anticipation begins as soon as you place the order, you’re waiting by the letterbox every day for the postman to arrive with your longed for goodies. It’s even more exciting if you recognise the packaging, that small extra special touch.

Opening the parcel and unwrapping your goods becomes an experience in itself which you want to share with your family and friends, you want to tell every one how lovely it was.

You’ll probably never meet most of your customers. So this parcel they receive should be as enjoyable as the goodies they have bought. Your branding and customer experience shouldn’t stop at your website, that’s just the start. It should continue right down the line and straight into their hands.

And these ideas aren’t only for the on-line retailers among you. Any retailer who sells a product wants their customer to have their full brand experience – gift shop, florist, cake maker, clothes shop. Even the photographers among you are using beautifully branded packaging to complement your gorgeous photos.

Continue reading “Pretty packaging – 10 easy ways to brand your packaging”