How I plan my social media calendar for the whole year

3rd December 20193rd December 2019

How I plan my social media calendar for the whole year

I like to plan and be organised, ironically it allows me to be more creative because I’m not worried about the day to day stuff.

One of the biggest time consumers for me, and probably most of you, is social media. Scheduling can take time but coming up with ideas, keeping content interesting, engaging, urgh! Some days I just want to hide and not do anything!

But, over the last few years I’ve created myself a system (totally by accident) of planning my social media content.

9th May 20188th August 2018

10 reasons to use case studies in your marketing

What’s the best way to show your customers how you can solve their problem?

By showing them how you solved the problem for someone else.

And not only are you showing how you can solve a problem, you’re also giving customers an insight into your little world, how you work and what they can expect from you. Whether it’s a particular way of working or a process you use, they can get to know more about your business and hopefully want to work with you.

Continue reading “10 reasons to use case studies in your marketing”

10th April 20188th August 2018

10 things to do with your blog after you hit publish

Blogs are simply the best.

They can help drive traffic to your website and improve your SEO.

People are more likely to trust the information they read on a blog.

And they’re free! (unless you’re super busy then you can pay an expert to write for you)

However, once you’ve spent the time researching and writing and have finally hit the publish button, what next?

Even if you’ve only been blogging a short while, you’ll have very quickly built up a wealth of information that you shouldn’t just forget about.

Let’s see what you can do with it.

Continue reading “10 things to do with your blog after you hit publish”

1st November 20178th August 2018

How to create your small business marketing plan

If your marketing plan is something you always think about but never get round to planning, then this is the year all that changes!

Now I’ll be upfront from the start, I’m not going to get into SWOT analysis, target markets, analysing your competitors etc If that’s what you’re after, there’s plenty of articles on Google for you to get your teeth stuck into.

This blog is quite simply a resource to help you plan a simple marketing strategy for the coming year so you can put reminders in your diary of when you need to write and send blogs, schedule social media campaigns, create content for printed materials and when to advertise your products and services. Continue reading “How to create your small business marketing plan”