10 really useful ideas for your next newsletter

I don’t know about you but coming up with ideas for my newsletter can be so time consuming – thinking of ideas, writing them, creating images, creating the newsletter. There often aren’t enough hours in the day so the poor newsletter gets forgotten about. Again.

It’s a real shame because contacting your customers (previous, current or potential) once a month should be a priority. Even if readers just glance or skim, they’re seeing your logo and brand colours and you’re staying in the front of their mind should they need you in the future.

To make things a little easier for you, I’ve had a brainstorm and come up with ten ideas you can use or adapt to suit your business.

Fairs, events and exhibitions – you may go regularly, you may have been invited to attend one or you’re still thinking about attending one. You might even have a small stand at a networking event.

You’ve invited all your contacts to your stand, sent them an email, directed them to your website and reminded them on social media. What next?

I’ve created a list with some essentials to help make your stand look cohesive and branded, and ensure that you’re giving your visitors a good experience of your small business so they hopefully remember you when they’re back home.

And you can concentrate on the important part, meeting people and selling your products or services.

Continue reading “10 things to remember for your next exhibition stand”