12 days of festive social media ideas for your wellness business

10th March 202010th March 2020

10 more creative ways to use your business card for marketing your wellbeing business

This blog has been inspired by one of my most popular blogs >> 10 creative ways to use your business card for marketing.

Our business cards are one of the smallest pieces of our marketing collateral but they work so hard for us and can work even harder.

I still see so many business cards that are blank on the back when they could be used to promote your business just that little bit more.

I’ve put together another 10 ideas of what you could put on the back of your business card to help you build your brand, tell your business story and help you stand out from the crowd.

7th February 20207th February 2020

5 social media posts to reconnect with your followers

How many business pages do you follow on social media?

And out of all those pages, how well do you know the businesses? The people that run them, the services or products that they offer?

So how well do your social media followers know you and your business?

Do they know all the treatments you offer? The health products you sell? The workshops you run?

In January 2020 I decided to reacquaint my business with my followers. I also thought it would help other small business owners to do the same with their followers.

So I created a 5 day challenge #letstalkaboutmybusiness

I did the challenge in January as it’s traditionally a slow month and I wanted to get my business visible again. I’d been on maternity with my second child and made changes to my business so it was a good time to just let all my followers know what I was up to.

However, you can do this challenge whenever it suits you. You might be stuck for ideas for posts and use this as prompts. You could even do one a week over 5 weeks. Whatever works for you.

So, let’s get started.

#LetsTalkAboutMyBusiness

2nd January 20202nd January 2020

Get your business branding looking its best for the New Year

Have you done much with your branding recently? Are you conscious of it or is it something you vaguely know you should be doing? Or do you think your small business doesn’t need it?

Well, firstly your brand is your reputation – it’s what your customers and acquaintances are saying about you and your business when you’re not around. So, pretty important then.

Why should a potential customer choose your business over a competitors? What can give you the edge over your competitors and entice customers your way?

I have a few ideas how to get your branding and business looking its best this year so you get recognised and stand out from your competitors.

3rd December 20193rd December 2019

How I plan my social media calendar for the whole year

I like to plan and be organised, ironically it allows me to be more creative because I’m not worried about the day to day stuff.

One of the biggest time consumers for me, and probably most of you, is social media. Scheduling can take time but coming up with ideas, keeping content interesting, engaging, urgh! Some days I just want to hide and not do anything!

But, over the last few years I’ve created myself a system (totally by accident) of planning my social media content.

4th November 20194th November 2019

10 creative places you can use your roller banner

Roller banners, or pull up or pop up banners, are a great piece of marketing kit.

However, don’t just use yours once and then leave it to gather dust in the corner. Find a place to keep it up permanently or reasons to use it more often. It’s great exposure for you and your business.

Where can I use my roller banner, I hear you ask?

The answer is literally anywhere. Use your banner to communicate with the general public, to grab the attention of your existing customers or spark the interest of potential new customers. Take a look next time you’re out and you’ll find you’re spotting them all over the place.

But, if you’re in need of a little inspiration, do read on…

1st October 20193rd March 2020

Logo v brand – what’s the difference?

And why is it important to your small business?

Do you have a logo? Or do you have a brand? The two terms get bandied about a lot and seem interchangeable. Most small businesses now realise they do need some sort of a logo. But do they need a brand? Isn’t that just for big corporations with lots of money?

Your logo and your brand are two different things. And simply explained.

3rd September 20193rd September 2019

10 really useful ideas for your next newsletter

I don’t know about you but coming up with ideas for my newsletter can be so time consuming – thinking of ideas, writing them, creating images, creating the newsletter. There often aren’t enough hours in the day so the poor newsletter gets forgotten about. Again.

It’s a real shame because contacting your customers (previous, current or potential) once a month should be a priority. Even if readers just glance or skim, they’re seeing your logo and brand colours and you’re staying in the front of their mind should they need you in the future.

To make things a little easier for you, I’ve had a brainstorm and come up with ten ideas you can use or adapt to suit your business.

6th August 20196th August 2019

10 reasons why your lovely business needs a website

This blog came about when one of my customers asked me whether there was any point keeping her website going. She didn’t seem to get much traffic to it so should she concentrate on social media instead?

Her business is very niche and very visual so she’ll probably get more from clients following her on Instagram or Facebook.

Even though most of her business will be through social media, there are very good reasons why it’s still worth keeping a website online. Whatever your business.

4th August 20196th August 2019

Ten best resources to get inspiration for your logo – Guest Blog from Dipitus

There are lots of places to seek inspiration for your company logo. Even if you want to work with a graphic designer such as myself rather than Do It Yourself, you will want to think about your company values and the image you want to convey.

It’s therefore a great idea to look at some examples and select some concepts you like that you can show to your graphic designer.

You might be thinking: where do I look for inspiration for my logo?
Well, here are 10 great places to look for logo ideas.

Be aware though – don’t copy another logo. Besides breaching their trademark, part of your business success will depend on you establishing what makes you different to your competition, so make sure your logo is unique.